The minds of teenagers are captured by
blogging. It's so cool - taking pictures or filming a video, writing a small
text, gaining subscribers, and getting big money! But is it that simple? How to
make a high-paying job out of blogging? What should a blogger be able to do?
Our educational program for parents and children.
Professions in the modern world change very quickly, some disappear, they are replaced by others. And blogging is one of the newest professions that has become popular over the past 15 years. Advanced children already in elementary school dream of becoming bloggers. Teens don't want to learn maths at school, they want to stream video games. Parents continue to insist on a "normal" education. How can you find the right path?
In the article, we will tell you what
bloggers do, what they are and how parents relate to the child's desire to
become a blogger.
Who is a blogger
A blogger is a person who
maintains an online diary, a "blog", regularly publishes new entries
in it. Anyone can start a blog on the Internet and write on any topic. There
are already 2 billion bloggers in the world, they write posts and create videos
about themselves and their lifestyle, about travel, about beauty, about cars,
about business, about politics. There is a blog that is conducted on behalf of
the stone. And there is a blog where photos of puppies are published and
compared with confectionery. And of course, lots of blogs on how to blog. Any
online diary will exist as long as people are interested in it. The main
criterion for the success of a blog is the number of subscribers, that is,
people who regularly read or watch it.
Is blogging a profession?
To answer the question, let's understand what a profession is.
This is an occupation that:
✎
Requires special skills, which means some education
✎
Demand by society
✎
Paid
We said about demand: blogs are read and watched, which
means blogs are needed. What special skills can you talk about in blogging? In
fact, a blogger with several thousand followers can teach you about video and
photography techniques. About how to properly set the light, mount, correctly, and interestingly reveal the question that interests his audience. He has
knowledge in marketing, design, and copywriting... Therefore, the impression
that every first person can become a successful blogger is deceiving. Blogging is
a tough job.
According to popular bloggers, the blog does not
generate any income at first. Those blogging fans who manage to find their
topic and make beautiful, high-quality, and necessary content can count on
advertising income after 2-3 years of hard work. Therefore, in general,
blogging falls under the definition of a profession if the author takes the
matter seriously and plans to make money with his blog.
Types of blogging. And where to blog
• Video blogs (vlogs).
They are hosted on Youtube. The author of the vlog shoots videos, clips,
online broadcasts, or streams - recording from the screen. The specificity of
vlogging is that video processing can take several times longer than the
shooting itself.
• Text blog.
The main content of the blog is the articles. Posts can be published on social
networks (Livejournal, Vkontakte, Facebook, etc.) or on a special blogging
site (Blogger, Medium, Tilda).
• Photoblog.
The author of the blog makes the main emphasis on beautiful images - photos or
his own paintings. It is convenient to conduct such blogs on Instagram,
Pinterest, Tumblr.
• Microblogging. The
author publishes short notes, quotes, aphorisms, news headlines of about 140
characters. Twitter has become the most popular microblogging service.
Super popular bloggers can work on several sites at
once. For example, Russian blogger Ilya Varlamov, a public figure, entrepreneur
and journalist who travels a lot and writes about urban improvement maintains
a channel on Youtube, Instagram, Livejournal, Telegram, Twitter, Vkontakte and
on his own website.
Being a blogger means creating only unique content,
enriched with your own experience. It is for this unique point of view that
Internet users love bloggers. This is how the blogger differs from the SMM
specialist who runs social networks and does not hesitate to fill them with
borrowed photos, videos, and articles.
Pros and cons of being a blogger
Blogging can be combined with mainstream work. True,
with the successful development of a blog, the author faces a difficult choice
- a regular job or a blog?
Pros:
✔
Blogging is a job and a hobby in one
✔
Barter agreements give free products that the blogger is ready to advertise:
from cosmetics and diapers to cars and travel
✔
Flexible hours
✔
No bosses
Cons:
✔
Irregular working hours
✔
Unlike other professions, a blog requires 2-3 years of work for free
✔
Risks that they will not pay for advertising and the customer will violate the
contract
✔
Unstable earnings
How much bloggers earn
Try entering the query "How much do they
earn" in the search box of Yandex or Google and you will see that most
often people are interested in the earnings of bloggers and
"YouTubers". The blogger earns income from advertising. Unlike
conventional open advertising on the Internet, an advertising post in a
blogger's feed or channel is valued higher. The audience trusts the blogger as
an expert and friend. Subscribers will heed his advice if he says that these
shoes are very comfortable, and the winter tires of this manufacturer, in his
opinion, are the most reliable.
The cost of advertising depends on the number of
subscribers and their "engagement", that is, how often they view the
blog, leave comments, and "like" the posts of this author. Therefore,
the price for one advertising "integration" from 500 rupees to 200
thousand rupees. And for star bloggers, for example, Yuri Dudya, it reaches
1.2 million rupees.
How to become a blogger
Blogging is a new format for journalism. It has become
so popular that since 2004 the world has been awarded The Best of the Blogs,
and in Russia since 2009 - the Runet Blog. So far, the education system does
not teach blogging either in colleges or universities, so you can get down to
business on your own.
1. First, decide on the format and theme. It's
worth starting a blog when you really have something to say to people.
2. Learn the technical side: how to create a
video, how to record sound correctly, how to upload a video, how to take
beautiful photos, how interesting to design a blog, how to choose a title, how
to tell stories, how to attract subscribers, etc.
3. Focus on the masters - on Russian and
especially foreign bloggers-millionaires. Be sure to analyze the reasons for
their popularity.
4. Find your "zest" - design, style of greeting, and farewell to
the audience, musical accompaniment. Make yourself recognizable because the
blogosphere is a very competitive environment.
5. Plan: Write a content plan for weeks and
months. If you're writing a video, start with a script.
6. Get ready to work on your blog with love every
day and not think about the material side of the matter. Only in the long
term can you make money on it.
Conclusions for parents
Every teen already knows blogging is cool! True,
sometimes he does not understand that this requires a lot of skill and a lot of
work. But some parents still don't take blogging as a serious matter.
Meanwhile, it not only gives you the opportunity to do what you love and earn
decent money, but is simply useful for everyone:
• Videoblogging teaches the art of self-presentation and acting
• Text blogging teaches to write literate and strong texts
• Photoblogging
teaches the art of photography
Blogging combines creativity and entrepreneurship. It
develops organization, the responsibility to the audience, flexibility and
analytical mind in a person.
It seems that the parents are also interested in the
topic? Yes, the most popular Runet bloggers started writing from LiveJournal,
and their children have grown up long ago. Maybe you should try your hand at
blogging?
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